A Study on the Effect of Employees' Perceptions of Internal Marketing Approach on Innovative Business Behaviors


Atan Tarlacı Ö., Eroğlu Pektaş G. Ö.

in: NEW APPROACHES IN SOCIAL SCIENCES, EMEL İSLAMOĞLU,SİNEM YILDIRIMALP, Editor, BERİKAN YAYINEVİ, Ankara, pp.485-500, 2019

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2019
  • Publisher: BERİKAN YAYINEVİ
  • City: Ankara
  • Page Numbers: pp.485-500
  • Editors: EMEL İSLAMOĞLU,SİNEM YILDIRIMALP, Editor
  • Istanbul University-Cerrahpasa Affiliated: Yes