Practical and Pedagogical Issues in English Language Teaching
Practical and Pedagogical Issues in English Language Teaching and Learning, Urmia, İran, 26 - 27 Ağustos 2017, (Yayınlanmadı)
- Yayın Türü: Bildiri / Yayınlanmadı
- Basıldığı Şehir: Urmia
- Basıldığı Ülke: İran
- İstanbul Üniversitesi-Cerrahpaşa Adresli: Hayır
Özet
This paper, with reference to the Systemic Functional Approach, analyzes image-text relations in English advertisements within Martinec and Salway's (2005) taxonomy, aiming to find the kinds of relationships that connect text and image. In this study image-text relations are expounded based on Systemic Functional Multimodal Analysis framework. The purpose of this paper is to compare Persian and English advertisements in terms of logico-semantic relations between verbal and visual modes. A though analysis of the logical relations between the visual and verbal elements in advertisements is given in terms of elaboration, extension, enhancement and projection to show what kinds of relations are used in English and Persian advertisements to compare the kind of image-text relations used in English and Persian advertisements. A sample of ten English and ten Persian advertisements is analyzed in this study and the results show that from among seven subcategories of elaboration, extension, enhancement and projection, all are utilized in English advertisements but the only logico-semantic relation used in Persian advertisements is elaboration.