Graphic Design Analysis of Emblems Used By Political Parties from Transition to Multi-Party Life to The Present

Political parties are organizations that have the power to manage by convincing the voters, where people who share the same or similar ideas come together, by taking votes. Political parties are organizational structures that carry out intensive promotional activities in order to persuade the public. The initial stage of these promotional activities is to create a very good corporate identity. The most important elements that make up the visual identity of the political party; It consists of the emblem and logotype consisting of the symbol and name of the political view.

The emblems of political parties usually consist of symbols that represent the main features of the political view and target selection. Although uniform and simpler party emblems were preferred until the 1980s, a new era began in party emblems with the emblem of the Anavatan Partisi, which was established after the September 12 coup. The emblems of the parties established in the next process; It has been determined that it has started to be created with a more professional and more scientific infrastructure in terms of graphic design. In the article, it has been tried to analyze the randomly selected samples from the political party emblems operating from the beginning of the multi-party period to the present in terms of graphic design. The evaluations were made with a personal point of view within the framework of graphic design concepts and techniques. These evaluations are open to different interpretations and criticisms.