Integrated strategic decision support for new container service deployment under environmental uncertainty
Ocean and Coastal Management, cilt.281, 2026 (SCI-Expanded, Scopus)
- Yayın Türü: Makale / Tam Makale
- Cilt numarası: 281
- Basım Tarihi: 2026
- Doi Numarası: 10.1016/j.ocecoaman.2026.108337
- Dergi Adı: Ocean and Coastal Management
- Derginin Tarandığı İndeksler: Science Citation Index Expanded (SCI-EXPANDED), Scopus, Chimica, Compendex, Environment Index, Geobase, INSPEC, Public Affairs Index, Zoological Record
- Anahtar Kelimeler: Container shipping, IT2F-AHP, IT2F-TOPSIS, Market entry strategies, Strategic decision-making, SWOT/TOWS analysis
- İstanbul Üniversitesi-Cerrahpaşa Adresli: Evet
Özet
Rising geopolitical tensions, corridor disruptions, and intensified competitive pressures have transformed container shipping market-entry decisions from growth-oriented optimization problems into risk-calibrated strategic governance challenges. However, existing studies rarely integrate environmental diagnosis, strategy formulation, and uncertainty-sensitive quantitative prioritization within a unified decision architecture. This study develops an integrated strategic analysis framework combining SWOT, IT2F-AHP, TOWS, and IT2F-TOPSIS methods to evaluate market entry strategies under high uncertainty, applying this framework as a case study. The interval type-2 fuzzy approach preserves second-order uncertainty in managerial judgments, avoiding spurious precision in strategic evaluation. Weighted SWOT criteria are translated into structured strategic alternatives through TOWS and subsequently prioritized using IT2F-TOPSIS within a coherent analytical flow. The results indicate that economic and political instability, as a key threat criterion, receives the highest relative importance and therefore constitutes the dominant determinant within the strategic evaluation structure. In this risk-dominant setting, resilience-oriented, learning-based, and phased capacity allocation strategies receive higher priority than aggressive expansion approaches. From a practical perspective, these findings imply that regional carriers exposed to corridor instability should prioritize controlled capacity deployment, adaptive service development, risk-sensitive market entry, and organizational learning. The study offers a context-specific and uncertainty-aware decision-support architecture that may inform maritime strategic management and corridor-based policy analysis.