Akademik Veri Yönetim Sistemi
45th World Conference on Applied Science, Engineering and Technology, Gonda, Hindistan, 29 - 30 Aralık 2023, ss.72-75, (Tam Metin Bildiri)
When we look at concepts such as technological change, the speed of the internet and changing consumer behaviour from a broader perspective, we see that the concept of "industry" underlies this change. Today, in addition to Industry 5.0, concepts such as artificial intelligence, robot technology, sustainable energy, metaverse, and internet of things are rapidly becoming widespread. Industry 4.0, which aims to bring together industrial activities and information technologies, consists of two main components. The first component is new generation software and hardware, and the second component is the Internet of Things. Internet of Things is an internet-connected smart system equipped with sensors and processors, where all devices are used to exchange data and information with each other. These intelligent systems can be used in various aspects of everyday life, including production processes, energy networks, patient monitoring systems, recycling processes, communication, transport, intelligent buildings, shopping, and so on. In recent years, consumers have also utilized the Internet of Things in various areas such as QR code payments, smart shelving systems, stock information control, particularly in retail. In this study, the behaviour of consumers in using the Internet of Things in the store has been examined with quantitative research in Turkey, and it has been discussed how the concept of the Internet of Things is used in Turkish consumers purchasing behaviour in the store.