ISTANBUL AND MADRID, CANDIDATES TO 2020 OLYMPIC GAMES LOST OUT TO HOST THE GAMES IN TERMS OF PUBLİC RELATIONS

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Çavuşoğlu S. B., Keskin B., Donuk B., Hergüner G.

INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH, cilt.6, sa.1, ss.423-429, 2014 (Hakemli Dergi)

• Yayın Türü: Makale / Tam Makale
• Cilt numarası: 6 Sayı: 1
• Basım Tarihi: 2014
• Doi Numarası: 10.7813/2075-4124.2014/6-1/b.57
• Dergi Adı: INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH
• Derginin Tarandığı İndeksler: Index Copernicus
• Sayfa Sayıları: ss.423-429
• İstanbul Üniversitesi-Cerrahpaşa Adresli: Hayır

Özet

Throughout the history, Olympics has become a multi-dimensional societal organization, where countries

compete each other to host it since having centralized the peace, brotherhood, sports and healthy life as well as

Olympic spirit to the one hand and contained political, cultural and economic dynamics to the other. From this

point of view, when Istanbul, Madrid and Tokyo cities, candidates to the 2020 Olympic Games, are scrutinized, we

come up with three important cities, which in itself put a successful government style in place, not only because

they have become heart of the business world but also they host thousands of tourists every year in terms of

tourism. Public relations is a science of administration. It restores and polishes up the image of the

establishments as well as assists them in achieving their goals. It enables establishment to make a difference

against its competitors by maintaining a sound implementation of reputation management. Istanbul, Madrid and

Tokyo cities were short-listed in the competition to host the 2020 Summer Olympic Games and Tokyo won the

competition. The aim of this study is to present the post-voting opinions of voluntary participants in Istanbul and

Madrid cities, which lost out to host the Games, about the process and post-process of their candidacy under the

framework of public relations. For this purpose, interviews have been held with Olympics committee of both

countries. A survey related with research has been conducted in participation of voluntary sports fan university

students. As a result, various factors behind the loss of both countries have been discovered, such as economic

conditions, insufficient infrastructure, and political issues. In addition, in respect of public relations, although the

promotion of the process resulted considerably positive in Madrid in terms of public briefing, this is observed

insufficient in Istanbul. It is considered that the results of the study will contribute positively in the next process of

candidacy.

Key words: Olympics, Public Relations, Istanbul