Consumer–Brand Relationship in the Telecommunication Sector from a Brand Hate Perspective

Çöl G., Baş Y. N.

İşletme Araştırmaları Dergisi, vol.17, no.3, pp.2289-2303, 2025 (TRDizin)

• Publication Type: Article / Article
• Volume: 17 Issue: 3
• Publication Date: 2025
• Doi Number: 10.20491/isarder.2025.2096
• Journal Name: İşletme Araştırmaları Dergisi
• Journal Indexes: TR DİZİN (ULAKBİM)
• Page Numbers: pp.2289-2303
• Istanbul University-Cerrahpasa Affiliated: Yes